Labrador Craft Marketing Agency (LCMA) generates revenues through the sale of Labrador craft products. A Standards Committee is established to select quality products. LCMA purchases craft products from more than 60 producers across Labrador. 75% of these artisans are Aboriginal.

The Agency has developed a logo under the name "Labrador Traditions".

The logo acts as an identifier of quality Labrador products sold under the Agency. LCMA markets products through retail and wholesale distribution channels. LCMA does not operate a retail outlet since it does not want to intrude on established local businesses. The Agency retails products at special shows and events with the majority of retail activity outside of Labrador.

LCMA is actively seeking wholesale markets including craft and gift shops, tourism operators, museums, etc. To attract these markets the Agency attends major wholesale shows including the Atlantic Craft Show in Halifax, and the Toronto Gift Show.

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